2012-2016 Chinese newspaper publishing industry, market developments and investment competitiveness analysis 
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 Time of publication〗 July 2012 
 Reporting format〗 〖paper version: 6500 yuan [electronic version]: 6800 [paper + electronic: 7000 
 〖Report No.〗 96746 
 To 〖delivery〗 Speedpost / E-MAIL 
 〖Publisher] Institute of Industrial Economics 
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 〖Customer Service: QQ〗 81,421,214 
 〖Contact〗 Li Jun 
 The 〖corporate website〗 http://www.cyjjyjy.com/qinggongbaogao/qita/96746.html (click to view text) 
 [Contents] 
 The first chapter of the 2012 Chinese newspaper publishing industry operating environment analysis 
 Section I, 2012, the newspaper publishing industry policy environment analysis 
 First, improve the management of newspaper publishing, and innovative mechanisms to promote the healthy development of its industry 
 Second, to deepen cultural restructuring, the direction of development planning newspaper publishing 
 Third, deepen the publishing and distribution system, promote the development of newspaper publishing industry 
 To further regulate the press distribution market 
 To further increase the efforts of the rule of law 
 Section II, 2012, Chinese newspapers published in the economic analysis of development of the industry 
 First, the situation of China's GDP growth 
 Two households per capita disposable income and the Engel's coefficient 
 Third, the urban and rural residents' consumption level contrast 
 Fourth, the fiscal balance 
 Section III, in 2012, the newspaper publishing industry development of the social environment 
 First, the size of the population analysis 
 Second, government investment in education 
 Third, China's population ages, the educational structure of 

 Chapter II 2012 newspaper publishing industry development overview 
 Section I, 2012, the newspaper publishing industry in the new situation analysis 
 Newspapers species growing audience fragmentation trend is clearly 
 Two well-known newspaper has a high market share 
 Third, the digital newspaper to become a new growth point 
 Section II, in 2012, the newspaper publishing industry market size analysis 
 One national newspaper published indicators of the general growth 
 Second, the daily publication is enhanced 
 Third, a newspaper coverage steadily improving 
 Fourth, the total amount of newspaper pricing simultaneous increase in 
 , Newspaper advertising revenue continued to grow 
 Section III 2012 China newspaper publishing industry product mix analysis 
 First, the newspaper-level classification 
 Second, according to newspaper content classification 
 Third, according to newspaper publishing cycle. 
 Fourth, according to the newspaper text vector classification 
 In section IV, 2012, the newspaper publishing industry market structure analysis 
 One, the market structure of the main newspapers 
 Second, the geographic market structure analysis 
 Section V in 2012 the newspaper publishing industry brand market structure analysis 
 First, the measure in newspaper circulation 
 Second, from the advertising revenue from the measure 
 Section VI in 2012 the newspaper publishing industry market characteristics of 
 Newspapers species growing audience fragmentation trend is clearly 
 Two well-known newspaper has a high market share 
 Third, the digital newspaper to become a new growth point 

 Chapter III of the 2012 Chinese newspapers and marketing analysis 
 Section I 2012 China newspapers market research 
 Three stages of a newspaper publisher 
 Two, six patterns of Chinese newspapers 
 Third, the impact of newspaper distribution channels factors 
 , Foreign distribution companies to enter the distribution market in China 
 Chinese newspapers issuing business innovation 
 Six, "New Deal" newspapers Market Integration 
 Section II 2012 China Newspaper marketing model and policy resolution 
 A look at the newspapers and periodicals marketing management from the issue of practice 
 Second, the perspective of Chinese newspapers and airport retail channels 
 Three from 4Cs theory resolve the Newspaper Marketing Mistakes 
 Four, three of the newspaper distribution channel integration model 
 Characteristics of newspapers and readers and the marketing strategy of the development of reader resources 
 , Newspapers, integrated marketing communication 
 7, to carry out the newspaper integrated marketing strategy analysis 

 Chapter 2012 newspaper market segments run the analysis 
 The first section of urban class newspaper 
 One Metropolis Daily Market Analysis 
 Second, characteristics of the development of the metropolitan newspapers 
 Third, the situation facing China Metropolis Daily and the choice of tactics 
 Fourth, domestic Metropolis price war causes and avoidance strategies 
 , The transformation of metropolitan newspapers. 
 Section II IT category newspapers 
 IT newspaper highlights the "Matthew Effect" 
 Second, IT newspapers nationwide 10-city retail market 
 Three IT newspaper circulation category and trend analysis 
 Section III Financial newspapers 
 First, the Chinese financial newspaper of the type of 
 Second, the Chinese financial newspaper 17 city retail market analysis 
 The development status and trends of the three, specialized economic newspaper 
 Section 4 Jiaofu newspaper 
 A supplementary class newspaper showing overheating trend 
 Two supplementary class newspaper is facing a transition 
 The only way for the development of competing synthetic supplementary Newspaper 
 And supplementary newspaper to grow and develop breakthrough point 
 Section V Abstract class newspaper 
 I. Digest newspaper facing a new topic 
 Two, the core competitiveness of the Digest newspaper 
 , Abstract class newspaper to break through the key is to enhance the core competitiveness 

 Chapter 2012 newspaper publishing industry competition pattern of dialysis 
 Section I, 2012, Chinese newspapers born in the publishing industry value chain analysis 
 First, the printing industry 
 Second, the paper industry 
 Third, the distribution industry 
 Fourth, the advertising agency industry 
 Section II 2012 China newspapers competitive analysis 
 A Chinese economic newspaper Competitive Analysis 
 Second, competition in the evolution of the urban newspaper 
 Life newspaper to strengthen the competitiveness of the path analysis 
 Free newspaper competition in the pros and cons 
 Section III 2012 China newspaper publishing industry concentration analysis 
 First, the newspaper publishing industry market concentration analysis 
 Second, the newspaper publishing industry area on the concentration of 
 The fourth quarter 2012 to enhance the main strategy of newspaper competitiveness 
 1, three major innovations shaping the newspaper competitiveness 
 Two newspapers competitiveness evaluation index and Promotion Strategy 
 Three column newspaper competitive strategy 
 Newspaper competitive differentiation strategies 
 Five news cartoons is an important means to enhance the newspaper competition 
 Using the visual sense to enhance the newspaper competitiveness 

 Chapter VI in 2012 the main newspaper group run the analysis 
 Section I Beijing Daily Newspaper Group 
 First, the Group Profile 
 Second, the Beijing Daily National Press began to gradually update 
 Third, the Beijing Daily Newspaper Group to explore the integration of new media 
 Section II, Shanghai Wenhui Xinmin United Press Group 
 First, the Group Profile 
 Second, the text of the New Group and Shanghai Mobile launched "Mobile Newspaper" 
 Third, the Ringier AG Group and the Shanghai Wen Xin women magazine 
 Section III of the Southern Newspaper Media Group 
 First, the Group Profile 
 Southern Media Group's brand expansion strategy 
 Three, the Southern Newspaper media to achieve strategic transformation 
 The fourth, "fashion" magazine 
 First, the company 
 Second, the "fashion" magazine market positioning 
 Third, the "fashion" and "publishing people the advantages of the system." 
 Fourth, the "fashion" Internationalization and Localization 
 , "Fashion" of the structure and organization and brand extension 
 Six, "fashion" three-dimensional distribution model 
 Section V Beijing Ruili magazine 
 First, the company 
 Second, Ruili the development of a major event in recent years 
 "Ruili" magazine launched a new publication 
 "Ruili" development strategy 

 Chapter VII of the 2012-2016 Chinese newspapers and investment potential and risk warning 
 Section I 2012 China's newspaper investment profile 
 One, the Chinese press as an investment characteristics 
 Second, the Talking Newspaper operational procedures of the investment 
 Section II 2012-2016 China Newspapers investment opportunities 
 One, the Chinese newspaper market has entered an era of globalization 
 Second, Chinese newspapers and service industry opportunities 
 Third, the newspaper distribution market will become the next hot spot for investment 
 Fourth, the investment potential of Chinese periodical industry 
 Section III 2012-2016 Chinese newspapers and investment risk warning 
 A macro-control policy risks 
 Second, the risk of market competition 
 Third, the market risk of operating mechanism 
 Section IV China recommended by authoritative experts 

 Chapter VIII of the 2012-2016 Chinese newspapers and prospects for prediction and Trend of 
 Section I 2012-2016 China's newspaper industry trend analysis 
 Development trends of the contemporary Western newspapers and media 
 Chinese newspapers the development of the "four modernizations" Trend 
 Three, the newspaper retail distribution of their own will become the mainstream trend 
 Fourth, the network interaction into the inevitable trend of Newspapers 
 Section II 2012-2016 China newspaper publishing industry outlook forecast analysis 
 First, the newspaper publishing industry market supply and demand analysis 
 Second, the newspaper industry profit forecast 

 Chapter, 2012-2016, newspaper publishing industry development strategy and recommendations 
 Section I 2012 China newspapers published in 
 Newspapers vicious competition intensified 
 Second, the quality of a newspaper report questioned by the public 
 Third, the newspaper part of the consumer group are losing 
 Four, newspapers, the same phenomenon has become increasingly evident 
 Section II 2012-2016 China newspaper publishing industry product strategy 
 First, establish awareness of newspaper public trust 
 Second, to promote newspaper network 
 Section III 2012-2016 Chinese newspaper publishing industry, channel strategy 
 Diversifying distribution channels 
 Second, to the group and cross-regional development 
 Section IV 2012-2016 Chinese newspaper publishing industry in brand strategy 
 A brand awareness with newspaper competition in the market 
 Second, the newspaper brand 
 Third, the implementation of brand strategy 

 Table of figures: (part) 
 Chart: China's GDP growth status 
 Chart: household per capita disposable income and the Engel's coefficient 
 Chart: Financial balance of payments 
 Chart: urban and rural residents' consumption level of contrast 
 Chart: 2011 population size 
 Chart: 2011, the age structure of 
 Chart: 2011, the educational structure of 
 Chart: Japanese newspaper has a circulation condition and penetration 
 Chart: Japanese newspapers Situation of Employment 
 Chart: readers share reported in Japanese newspapers 
 Chart: Japan Newspaper of the income ratio 
 Chart: three kinds of marketing newspapers and periodicals in 10 cities retail index 
 Chart: the top two market share in the country in eight cities Metropolis 
 Chart: some cities a larger market share in China Morning Post Evening 
 Chart: large market share of some cities of Metropolis 
 Charts: the use of media distribution 
 Chart: Chinese media in 2015 use of distribution 
 Chart: China's most competitive industries reported 
 Chart: The proportion of U.S. magazines sold in various places 
 Chart: Nanjing Metropolis sales 
 Chart: Tianjin Metropolis sales 
 Chart: Shanghai Metropolis sales 
 Chart: Beijing Metropolis sales 
 Chart: Guangzhou Metropolis sales 
 Chart: IT newspaper 10 urban retail market share compared 
 Chart: IT newspaper 10 urban retail market share trend 
 Chart: IT newspaper coverage of retail outlets 
 Chart: total 10-city retail changes 
 Chart: Financial newspaper market share 
 Chart: average coverage of 17 cities of the national financial newspaper 
 Chart: a national financial newspaper coverage of 17 cities and sales 
 Chart: National Evening metropolitan newspapers competitiveness 20 
 Chart: the fashion the Mayang magazine sales index ranking 
 Chart: men and women fashion magazines sales comparison table 
 Chart: men and women fashion magazines sales comparison chart 
 Chart: the three major cities of high the Mayang fashion periodicals retail market share changes 
 Chart: ten cities share of high the Mayang fashion periodicals retail comparison chart 
 Chart: Chinese Mainland science journals publishing and distribution status 
 Chart: newsletter columns of Table 
 Chart: the profitability of the newspaper 
 Chart: newspaper competitiveness of the four factors and measure the factors 
 Chart: newspaper marketing process and competitiveness 
 Chart: The main economic newspaper brand index analysis diagram 
 Chart: The main economic newspaper readers positioning analysis diagram 
 Chart: newspaper constitute a schematic diagram of the marketing power of the 
 Chart: 10 industries in the three financial weekly advertising revenue 
 Chart: the layout of the different age readers read the correspondence analysis map 
 Chart: newspaper brand anthropomorphic test 
 Chart: Main economic newspaper advertising turnover in 
 Chart: a little ......