2012-2016 online literature industry market development and investment potential study 
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 [Report Number] 98699 
 [Publishers] Institute of Industrial Economics 
 Published time] in July 2012 
 Reporting format paper version: 6500 yuan [electronic version]: 6800 [paper + electronic: 7000 
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 [Contents] 

 The first chapter of the network literature overview 
 Concepts and classifications of the first section of Internet Literature 
 A basic definition of the network literature 
 Second, the network literature classification 
 Three, the early history of the Chinese network literature 
 Fourth, the commercial development of the network literature 
 Discriminant analysis of Section II network literature and literature 
 Of existence 
 Second, the creative mode 
 Third, the mode of transmission 
 Fourth, the comparison of language 

 Chapter II, in 2012, Chinese online literature Analysis of Operating Environment 
 Section I 2012 China's macroeconomic environment 
 One of China's GDP 
 Second, the consumer price index 
 Third, the income of urban and rural residents. 
 Fourth, total retail sales 
 The whole society fixed assets investment 
 Six, the total imports and exports and growth rate analysis 
 Section II 2012 China's Internet literature policy analysis 
 , The network literature industrial policy 
 Second, related industries, policy impact analysis 
 Section III 2012 China's online literature social environment 

 Chapter III, 2012, online literature business development trend analysis 
 Section I, 2012, Chinese online literature Development of 
 One of two waves of the network literature 
 Second, the Chinese online literature market development and growth 
 Third, the network literature has gradually become the mainstream market 
 Fourth, the network literature industry getting better 
 Section II 2012 China Internet literature industry run trend 
 One, the value of the network literature in the cultural industry chain 
 Second, the network literature industry show great charm 
 Third, the network literature industry chain spawned billions of dollars of commercial value 
 Problems and countermeasures in Section III 2012 China's online literature 
 First, our network of literary development plagued 
 Second, the network literature rapid expansion brought worries 
 Third, the network literature commercialization into the model dispute 
 Fourth, piracy countermeasures to solve the network literature 
 Five, thinking the network literature on traditional literary heritage and innovation 

 Chapter 2012 Chinese online literature industry operation of the market situation analysis 
 Section I, 2012, Chinese online literature market conditions analysis 
 First, the network literature decades of development trend analysis of 
 Second, Bambook new space to create a network of literary development 
 Third, the network literature difficult to break through the bottleneck 
 Section II 2012 depth commercial operation space of the network literature 
 Basic overview of the network literature commercialization 
 Necessity and feasibility of commercial operation 
 Analysis of the main mode of commercial operation 
 The pros and cons of the operation of the network literature commercialization assessment 
 Network literature commercial operation has broad potential 
 Section III popular online literature 
 "Ghost Blows" 
 Second, "Zhu Xian" 
 Third, the "Warrior King" 
 Fourth, the Ming Dynasty that thing " 

 Chapter 2012 of the Chinese literary Web site run trend analysis 
 Overview of section I, in 2012, literary sites 
 The concept and nature of a literary site 
 Two, literary sites, important functions of A Brief Analysis 
 The main features of analytical, literary sites 
 Four, four stages of development of the Chinese Literature website 
 Review of the Development of the section II, in 2012, the Chinese Literature website 
 The basic pattern of a national literary site 
 Second, the commercial capital activate the Chinese Literature website 
 Third, the Chinese Literature website challenges facing 
 Fourth, the key elements of the literary website continued prosperity and development 
 , Literature class website development proposals 
 , Literature class website development trends 
 Section III, 2012, vertical literature site industry data analysis 
 First, the vertical literary website market Analysis of the monitoring data, in February 2012 
 Second, in May 2012 vertical Literature Website Industry Data 
 Third, in June 2012 vertical literary website Market Analysis of the monitoring data 
 Comparative analysis of the fourth quarter of 2012 literary site 
 Two commercial form of a literary website 
 Second, site analysis under the banyan tree 
 Third, the starting point for Chinese network analysis 
 Under the banyan tree and a starting point for Chinese net differences in dialysis 
 Section V in 2012 the Chinese Literature website commercial operation way analysis of 
 , Literary sites definition of commercial development 
 Second, the feasibility and necessity of 
 Third, the domestic commercial practice of the literary website to explore 
 Operating mode of dialysis from five angles literary site 

 Chapter VI, 2012, Chinese online literature publishing industry run trend analysis 
 Section I 2012 China's network publishing industry development 
 The definition and characteristics of the web publishing 
 , Online publishing value and significance of resolution 
 Third, China's network publishing industry overall profile 
 Fourth, China's network publishing development characteristics and situational 
 Fifth, China's network publishing industry chain to enter the stage of rapid growth 
 Section II 2012 China Internet literature publishing industry status quo 
 , The network literature and published standards to become the mainstream tendency 
 Second, the traditional publishing industry began to integrate into the network literature 
 Third, the network originality tend to move towards the development of commercial publishing 
 , The network literature publishing industry entered a period of large-scale 
 Fifth, the network literature publishing market development, eye-catching 
 Section III 2012 China's Internet literary publishing industry problems and countermeasures of 
 A constraint network publication of the main factors 
 Second, the network literature published encountered Copyright bottleneck 
 Network original publication and Countermeasures 
 Four, parsing web publishing seven-profit model 

 Chapter VII of the 2012 network literature other commercial development trend analysis 
 Section I of the network literature and film 
 First, the network literature and film marriage mutual win effect 
 Network literature adapted to film a bright future 
 Third, the Chinese set off the network literary film adaptation of the climax 
 Four, the same name as the Internet Original drama onto the stage again 
 Fifth, the film adaptation of the network literature the challenges 
 Section II network literature and online games 
 Network literature, the market value of online dialysis 
 Second, the network literature and online marriage to become a general trend 
 Third, the network literature to make up for the online fatal flaw 
 40 to 2011 network literature adapted online inventory 

 Chapter VIII of the 2012 Chinese online literature of key enterprises competitiveness analysis 
 Section 1 Shanda Literature Limited 
 I. Introduction 
 Second, Shanda Literature's literary website 
 Three grand literary film adaptation of the business getting better 
 Fourth, the grand literature focused on building a network of cultural industry chain 
 Shanda Literature profit mode analysis of 
 Section II Beijing Perfect World Network Technology Co., Ltd. 
 I. Introduction 
 , Perfect World's Literature website. 
 Perfect bigger network literature business 
 Section III Netease company 
 I. Introduction 
 NetEase's literature site into operation in 2011 
 Third, the the NetEase literature site mode of operation of 

 Chapter IX, in 2012, China's network publishing industry development situation analysis 
 Section I 2012 China's Internet to an overview of the publishing industry 
 One of China's Internet Publishing Industry Development Review 
 Second, China's network publishing industry to produce rapid development 
 Third, China's network publishing industry in the development of the main features of 
 Fourth, the main form of web publishing developments in Brief Analysis 
 5, the network publishing industry to alter the inherent form of the traditional publishing 
 Sixth, China's network publishing industry chain to enter the stage of rapid growth 
 Analysis of the problems of Section II 2012 China's network publishing industry 
 A constraint network publication of the main factors 
 Web publishing four key issues to be solved 
 Three, online publishing copyright issues 
 Fourth, China's network publishing industry is facing challenges 
 Section III 2012 China's Internet publishing industry Countermeasures 
 To speed up the recommendations of the web publishing industry in China 
 Second, the Web Publishing copyright protection Strategy 
 Third, China's network publishing industry rapid development way 
 Fourth, measures to promote the healthy development of the web publishing industry 

 Chapter 2012-2016 Network literary development trend forecast analysis 
 Section I 2012-2016 China's Internet publishing industry outlook 
 One, to bring the many advantages of Internet publishing industry a bright future 
 Second, the online publishing become the owners want directions of Press and Publication 
 Third, the future of online publishing industry focus 
 Section II 2012-2016 China's online literary development prospects analysis 
 First, the network literature to scale 
 Second, the network literature a bright future 
 Third, the network literature competition predict 
 Section III 2012-2016 Chinese network literature earnings forecast analysis 

 Chapter XI, 2012-2016, online literature industry investment opportunities and risk analysis 
 Investment environment analysis Section I 2012-2016 China's online literature industry 
 Section II 2012-2016 China's online literature industry investment opportunities 
 , The network literature investment potential. 
 Second, the network literature attractive investment 
 Section III 2012-2016 Chinese online literature industry investment risk analysis 
 Competition in the market risk analysis 
 Second, the policy risk analysis 
 Third, the technical risk analysis 
 Section IV of experts recommends 


 Table of figures: (part) 
 Chart :2005-2012 China's total GDP and growth trends 
 Chart: Chart of the second quarter of 2012, China's tertiary industries 
 Chart :2008-2012 China's CPI, the PPI monthly chart 
 Chart :2005-2012 China's urban residents' disposable income growth trends 
 Chart :2005-2012 rural per capita net income growth trends 
 Chart :2000-2011 Chinese urban and rural residents per capita income growth comparison chart 
 Chart :1978-2010 Chinese urban and rural residents, the Engel coefficient comparison table 
 Chart :1978-2010 China's urban and rural Engel coefficient Chart 
 Chart :2005-2011 growth trend of China's industrial added value 
 Chart chart :2005-2012 China's fixed investment 
 Chart :2005-2012 urban and rural fixed assets investment comparison chart 
 Chart chart :2005-2011 China's fiscal revenue expenditure 
 Chart: January 2011 April 2012 RMB against the U.S. dollar central parity rate 
 Chart: April 2012 yuan central parity rate table 
 Chart: January 2011-May 2012, money supply tables Unit: 100 million 
 China's money supply growth charts: January 2011 May 2012 Chart 
 Chart :2001-2011 China's foreign exchange reserves Chart 
 Chart :2005-2011 China's foreign exchange reserves and the growth rate changes in Fig. 
 Chart: December 23, 2008, the RMB interest rate adjustment table 
 Chart :2007-2008, the central bank previous to adjust interest rates, timing and extent table 
 Chart: China's over the years, the deposit reserve ratio adjustment tables 
 Chart :2005-2012, total retail sales growth trends 
 Chart chart :2005-2012 China's total imports and exports of goods 
 Chart :2005 to -2 012 years the Chinese the total imports of goods to total and export Chart 
 Chart chart :2005-2011 employment 
 Chart chart-2011 China's urban employment 
 Chart chart :1978-2011, China's birth rate, mortality and natural growth rate 
 Chart :1978-2011 China's total population growth trends 
 Chart: 2011 population and its composition 
 Chart :1978-2011 China's urbanization rate chart 
 Chart :2005-2011 China Research and Development (R & D) expenditures Chart 
 Chart: "God tomb OL" cover 
 Chart: "Warrior King" cover 
 Chart: "Citizen Change OL" cover 
 Chart: "animal blood boiling, cover 
 Chart: "Piaomiaozhilv cover 
 Chart: "nine circles cover 
 Chart: Perfect Events 
 Chart: NetEase literary website 
 Chart: a little ............