2012-2017, China's tea industry analysis of industry production and sales demand and investment forecasts ----------------------------------- - [Report No. 103050 [publishing] industry Institute of Economic Research [Published] September 2012 [report format] paper version: 6500 yuan [electronic version]: 6800 yuan [paper + electronic】: 7000 【Delivery ] Speedpost / E-MAIL [Order Tel] 010-56036118 010-52876950 [Green] 15313900551 [Customer Service: QQ】 2697021579 【Contact】 Li Jun [corporate website] hhttp :/ / www.cyjjyjy.com / shipinbaogao / yinliao/103050.html (Click to view text) [Contents] Chapter 2011-2012 market environment for the development of China's tea industry analysis (PEST analysis) Section I of China's economic environment, national economic operation GDP, consumption price index CPI, PPI, National resident's income, the Engel's coefficient of five industrial development situation and six fixed assets investment seven or financial situation of the eight Chinese exchange rate adjustment nine, the money supply of less than 10, China's foreign exchange reserves eleven adjustments twelve benchmark deposit and lending interest rates, deposit reserve ratio adjustments 13, total retail sales of social consumer goods 14., Foreign Trade & Import and Export fifteen, urban professional status in section II 2011-2012 China's tea industry policy environment analysis, import and export policy analysis Second, industrial policy analysis, and related industries policy impact analysis Section III 2011-2012 China's tea industry social environment, population, environment analysis, education, environmental analysis, cultural analysis Fourth, ecological environment environmental analysis Fifth, China's urbanization rate six residents a variety of consumer attitudes and habits of the general situation of China's tea industry in 2011-2012 Chapter II analysis Section I 2011-2012 China tea industry development overview analysis, the development of China's tea industry the course of analysis, the overall size of the Chinese tea industry analysis, the tea product technology R & D progress Section II 2011-2012, the problems of the Chinese tea industry analysis, differences between two foreign products, development constraints survival predicament Section III 2011 -2012 China's tea industry development strategy analysis Chapter 2011-2012 China tea market operation pattern analysis Section I 2011-2012 China's tea market development analysis, the tea market capacity analysis of The tea market demand analysis three tea production scale analysis Section II 2011-2012 China tea market the running situation analysis, trend analysis of the market price of tea products tea market dynamic analysis, the import and export of tea market analysis Section III 2011-2012 China tea market The latest information and analysis Chapter 2011-2012 China Tea Marketing analysis Section I 2011-2012 China Tea Marketing Analysis, tea marketing dynamic overview Second, the analysis of the first the tea marketing mode analysis, tea marketing channels two the Chinese tea networks in the 2011-2012 marketing analysis Section III 2011-2012 China Tea Marketing strategy analysis, product strategy, pricing strategy, channel strategy Chapter 2007-2011 Chinese refined tea processing industry data monitoring analysis Section I 2007-2011 China refined tea processing industry scale analysis, growth analysis of the number of firms, number of employees grew analysis three asset size growth analysis Section II 2011 Chinese refined tea processing industry structure analysis, the number of firms structure analysis Second, the sales revenue structure analysis Section III 2007-2011 China refined tea processing industry output value finished products growth analysis, analysis of three industrial sales output value, export delivery value of the fourth quarter 2007-2011 China refined tea the processing industry cost analysis, cost of sales statistics, the cost of Statistics Section V 2007-2011 Chinese refined tea processing industry profitability analysis one main profitability indicators of the sixth chapter of the main profitability indicators analysis 2006-2011 tea import and export statistics in Section I 2006-2011 China tea export statistics ,2006-2011, the number of China's tea exports statistics II-2011, the amount of China's tea exports statistics Section II 2006-2011 China tea import statistics ,2006-2011 the number of Chinese tea imports Statistics ,2006-2011 Chinese tea imports amount analysis Section III 2006-2011 China Tea Import and Export Price Analysis Chapter VII of the consumer market of China's tea industry in 2011-2012 analysis of the first Festival Chinese the tea consumer income analysis, the population of China, the people's living Second, the level of consumer income ,2011-2012 Consumer Confidence Index analysis Section II of the tea market in consumer demand analysis, changes in consumer demand of the tea market two The tea industry demand consumption characteristics of the tea industry, tea consumers, tea consumption structure analysis, tea consumption market analysis ,2011-2012 tea brand market consumer demand analysis Section III tea consumption market conditions changes in five, the consumption of the tea market direction in section IV of different customers to purchase related attitudes and influence analysis, price sensitivity, brand impact, easy to buy influence Fourth, the impact of five of the advertising impact of packaging fifth section of the tea industry brand market research, consumers buy tea use surveys two consumer products industry buy influence investigating three primary consumer industry brand purchase channels, consumers often buy brand survey five, consumer often buy tea types share survey six, consumers often buy tea frequency survey seven consumers purchase the tea prices range investigation eight, consumers daily tea Chapter VIII of the total survey 2011-2012 China's tea industry competition pattern analysis Section I 2011-2012 China tea industry SWOT analysis, strengths, weaknesses, opportunities, threats Section II 2011-2012 China's tea industry concentration analysis, the tea market concentration analysis Second, the distribution of tea production enterprises analysis Section III 2011-2012 China's tea industry competition analysis, tea products, competitive analysis, price competition in the tea market analysis tea production costs competitive analysis Section IV 2011-2012 China's tea industry competitive strategy analysis, products competitive strategy two, brand competition strategy, cost control strategy Chapter 2011-2012 Chinese tea industry key enterprises competitiveness analysis Section Ming Fung tea, the basic situation of enterprises, enterprises main economic indicators, profitability analysis, corporate solvency analysis ability of business operations enterprises the ability to grow Section II, Chun An Xinzhou, Zhejiang Tea Co., Ltd. First, the basic situation of enterprises, enterprises main economic indicators and corporate earnings The ability to analyze corporate solvency analysis of the ability of business operations enterprises the ability to grow in section III, Zhejiang, Wuyi Tea Industry Co., II, enterprises main economic indicators, enterprise profitability analysis four corporate solvency analysis of the ability of business operations analysis six business growth capacity analysis of the Section IV An Ji Lvfeng Tea Industry Co., Ltd. First, the basic situation of enterprises, enterprises of major economic indicators Third, the profitability of the business analysis, corporate solvency analysis five, capacity analysis of business operations six business growth capacity analysis V Anhui the SHU Green tea Co., II, enterprises main economic indicators, enterprise profitability analysis, corporate solvency analysis five business operations ability to analyze enterprises the ability to grow the tea industry in 2011-2012 Chapter industries run trend analysis Section 1 upstream raw material, the total industry conditions, market development pattern, future forecast Section II downstream market, the total industry conditions, market development pattern, the future outlook Chapter XI, 2012-2017, China's tea industry development trend analysis Section I 2012-2017 China's tea industry development prospects and opportunities, prospects for the development of China's tea industry tea development opportunities in China financial environment of the tea industry analysis Section II 2012-2017 China tea market trend analysis, the tea market trends summarizes two tea market development, the tea price trend analysis, tea industry policy trends five tea trend of technological innovation in section III 2012-2017 Chinese tea market demand and consumption forecasts of tea products consumption forecast, the size of the tea market forecast three tea industry production forecast four tea supply and demand balance forecast XII China's tea industry in 2012-2017 investment opportunities and risk analysis Section I 2012-2017 China's tea industry investment-benefit analysis, the tea industry investment status analysis of tea industry investment returns, the tea industry investment trends forecast four new entrants should pay attention to the obstacles to factor analysis Section II 2012-2017 China the main factors affecting the development of the tea industry analysis, favorable factors affect the running of the tea industry, affecting the tea industry running stable factors affect the tea industry to run unfavorable factors of the challenges facing the development of China's tea industry analysis Section III 2012-2017 China's tea industry investment risk and control strategy analysis First, market risk and control strategy of the tea industry, tea industry policy risk and control strategy, tea industry operational risks and control strategies Fourth, technology risk and control strategy of the tea industry and five tea industry, intra-industry competition risk and control strategy VI of Chapter 13 of the other risks and control strategies of the tea industry, China's tea industry, 2012-2017 Investment Strategy Study section tea industry development strategy research, strategic planning, technology development strategy three business portfolio strategy four regional strategic planning five industry strategic planning VI, marketing, brand strategy VII, Section II of the competitive strategic planning strategy on China tea brand thinking, the importance of the corporate brand, tea implementation of brand strategy, meaning the status quo of the corporate brand of tea Fourth, tea enterprises in China brand strategy and five, the tea brand strategy management strategy Section III 2012-2017 China tea industry The investment strategy of chart catalog chart 12005-2011 China's total GDP and growth trend charts 2011 monthly CPI PPI Index Graph chart 32005-2011 years of China's urban residents disposable revenue growth trend charts 2005 - 2011 per capita net income of rural residents in China growth trend charts 51978-2010 Chinese urban and rural residents, the Engel coefficient Graph Chart 6 2010.12-2011.12 years China's industrial added value growth charts 72005-2011 China's total fixed investment Graph chart 82005-2011 (2011 excluding farmers) China's fiscal revenue expenditure Graph Unit: 100 million chart central parity rate of the RMB (U.S. $) Chart 10 2010.12-2011.12 China money supply monthly statistics Chart 11 2005 - In 2011, China's foreign exchange reserves Graph chart 121990-2011 central bank deposit rate adjustment tables chart 131990-2011 central bank lending rate adjustment tables Exhibit 14 China in recent years, the deposit reserve ratio adjustments Statistics chart 152005-2011 annual growth trend of China's total retail sales of social consumer goods charts 162005-2011 China's total import and export of goods Graph Chart 17 2005-2011 China goods total imports and total exports Graph Chart 18 2006-2011 China's population and its natural growth rate changes in chart 19 age changes in the proportion of their population chart 202005-2011 higher education in China, secondary vocational education and high school enrollment Graph chart 212001-2011 comprehensive population coverage of China's radio and television programs Graph chart 221990-2011 China's urbanization rate charts chart of refined tea processing industry, the number of firms increasing trend Figure 23 2007-2011 2007-2011 Exhibit 24 refined tea processing industry in China the number of loss-making enterprises growth trend graph Exhibit 25 2007-2011 China's refined tea processing industry trend of growth in the number of practitioners charts 26 2007-2011 China refined tea processing industry asset size growth trend graph chart of refined tea processing industry, the number of different types of enterprises maps 27 2011 2011 Chart 28 China's refined tea processing industry different types of enterprise sales income distribution of refined tea processing industry in the number of enterprises of different ownership distribution charts 29 2011 Exhibit 30 in 2011 sales revenue of enterprises of different ownership distribution of refined tea processing industry in China 2007-2011 Figure 31 China's refined tea processing industry production the finished growing trend charts 32 2007-2011 China refined tea processing industry growth in industrial sales output value trend graph chart 33 2007-2011 China's refined tea processing industry export delivery value growth trend graph chart 34 2007-2011 China refined tea processing industry Cost of sales growth trend charts refined tea processing industry in China costs 35 2007-2011 Chart Unit: billion Exhibit 36 ??2007-2011, China's refined tea processing industry profitability indicators charts Unit: billion Exhibit 37 2007-2011 The main profitability indicators of the growth of our refined tea processing industry trend charts the number of China's tea exports Graph 38 2006-2011 Chart 39 2006-2011 China's tea exports amount Graph Chart 40 2006-2011, the number of China's tea import Graph Chart 412006 -2011 China's tea import amount Graph Chart 42 2006-2011 China Tea Import and Export Average Price Graph Unit: USD / kg Chart 43 2005-2011 China's urban residents' disposable income growth trend charts 442005-2011 China rural per capita net income growth trend charts 452011-2012 consumer confidence index analysis Chart 46 1985-2004 income of rural residents and tea consumption chart 471990-2005 China's per capita tea consumption (Unit: kg / year / person) Chart 48 consumers to buy tea mainly uses survey charts 49 consumers purchase tea products survey charts 50 consumers the primary purchase channels industry brand survey chart 51 consumers often buy tea brand survey charts 52 consumers often buy tea types share investigation chart 53 consumers often buy tea frequency survey chart 54 consumers purchase the tea price range investigation (catty price) chart 55 consumers daily tea total investigation the chart 56 major economic indicators of Ming Fung tea Graph Chart 57 Tea Co., Ltd., Shanghai Ming Fung operating income Graph chart the 58 Ming Feng Tea Limited profitability indicators Graph Chart 59 Tea Co., Ltd., Shanghai Ming Fung liabilities diagram chart 60 Shanghai Ming Feng Tea Limited liability index trend charts 61 Shanghai Ming Fung Tea Limited operational capability index charts: chart 62 Shanghai Ming Feng Tea Limited ability to grow indicators Graph chart 63 Zhejiang Chun An Xinzhou Tea Co., the main economic indicators Graph Chart 64 Zhejiang Chun An Xinzhou tea operating income Graph Chart 65 Chun An Xinzhou, Zhejiang Tea Co., earnings indicators Graph Chart 66 Zhejiang Chun An Xinzhou tea liabilities charts 67 Chun An Xinzhou, Zhejiang Tea Co., liabilities indicators Graph chart the 68 Zhejiang Chun An Xinzhou Tea Limited operational capability indicators Chart: chart 69 Zhejiang Chun An Xinzhou Tea Co., the ability to grow indicators Graph chart 70, Zhejiang, Wuyi Tea Industry Co., Ltd. Main Economic Indicators charts chart 71 Zhejiang Wuyi tea industry operating income Graph chart 72, Zhejiang, Wuyi Tea Industry Co., Ltd. profitability indicators Graph chart 73, Zhejiang, Wuyi Tea Industry Co., Ltd. and liabilities charts 74 Zhejiang Wuyi Tea Industry Co., liabilities indicators Graph chart Zhejiang Wuyi Tea Industry Co., Ltd. operational capacity indicators Graph 75: times chart 76 Zhejiang Wuyi tea industry growth capacity indicators Graph Chart 77 of An Ji Lvfeng Tea Industry Co., Ltd. The main economic indicators Graph chart 78 An Jilv Feng tea Industry Co., operating income Graph chart 79 of An Ji Lvfeng Tea Industry Co., profitability indicators Graph Chart 80 An Jilv Feng Tea Co., Ltd. and liabilities Figure Chart 81 On Jilv Feng tea liabilities indicators Graph Chart 82 An Ji Lvfeng Tea Limited operational capability indicators Graph: times chart the 83 An Jilv Feng Tea Limited ability to grow indicators Graph charts the major economic indicators Graph 84 Anhui Shu green tea Limited Limited operating income trend chart 85 Anhui Shu green tea chart 86 Anhui Shu green tea Limited earnings indicators Graph chart 87 Anhui Shu green tea Limited liabilities circumstances charts 88 Anhui Shu green tea Limited liabilities indicator Graph Chart 89 Anhui Shu green tea operational capability indicators Graph units : chart 90 Anhui SHU green tea growth capacity indicators Graph Chart 91 2012-2017 China's tea market consumption projected unit: ten thousand tons Chart 92 2012-2017 China tea market size forecast Unit: 100 million Graph 93, 2012 - 2017 production forecast of China's tea industry: ten thousand tons Chart 94 2012-2017 China tea market supply and demand balance forecast unit: million tons