China Mobile mall industry analysis of the operation of the market situation and investment strategy 2012-2016 ---------------------------------- - [Report No. 104455 [publishing] industry Institute of Economic Research [Published] October 2012 [report format] paper version: 6500 yuan [electronic version]: 6800 yuan [paper + electronic: 7000 yuan [ the Delivery] Speedpost / E-MAIL [Order Tel] 010-56036118 010-52876950 green channel] 15313900551 [Customer Service: QQ】 2697021579 【Contact】 Li Jun [corporate website] http://www.cyjjyjy.com/ qitazonghebaogao/shangchang/104455.html (Click to view text) [Contents] Chapter Overview of Mobile Mall industrial base first e-commerce Overview First, the classification and the role of e-commerce, e-commerce major application systems, e-commerce big stage IV, Section II of the supporting environment for the development of electronic commerce mobile mall elaborated a mobile mall scoping II mobile Mall features mobile mall development second chapter of the value and significance of 2011-2012 China mobile e-commerce industry as a whole mobile e-commerce run trend analysis Section I Overview, mobile e-commerce services, the advantages of mobile e-commerce, mobile e-commerce applications, mobile e-commerce technology analysis Section II 2011-2012 China Mobile technology implementation customer-facing e-commerce model of the basis for the implementation of customer-facing mode analysis, resolve the impact of mobile technology on customer-facing mode, companies have chosen to confront the strategy of the customers mobile e-commerce mode Section III mobile e-commerce in China, 2011-2012 City analysis one with the development of mobile e-commerce, mobile e-commerce development status, Alibaba is the first to enter the 3G mobile e-commerce IV, SME application development of mobile e-commerce analysis of the mobile payment market development potential first The four major areas of mobile e-commerce in China 2011-2012 Dynamic Analysis of Hunan mobile e-commerce development, Guangzhou, Yu Jian mobile e-commerce industrial park, Guangzhou era of mobile e-commerce tiptoes in four, Fuzhou mobile e-commerce to seize the initiative , 3G, driven by the Jiangcheng mobile e-commerce development six, Chongqing introduction of mobile e-commerce development planning section V of the existing problems in the development of mobile e-commerce in China 2011-2012 and solutions strategy a need to solve the main problem of mobile e-commerce in China Second, the problems in the operation of mobile e-commerce market in China and Countermeasures, innovative mobile e-commerce mode development Strategy of four, a few of the mobile e-commerce marketing strategy five mobile e-commerce development proposals Chapter 2011-2012 China Mobile Mall impact factors of Section I 2011-2012 China Mobile Mall to promote factors, led to the development of the Internet, e-commerce development of mobile e-commerce, the value of the industry parties drive, the mobile mall Users potential shopping needs drive the four related policies and regulations kept positive factor for the development of 3G to stimulate cell phone shopping market development, wireless broadband Internet conditions mature, mobile terminals shopping experience gradual improvement analysis Section II 2011-2012 China Mobile Mall impediments, industry difficulties in the development of the import of the mobile payment control policy is not conducive to the rapid development of mobile Mall, the mobile shopping Payment security, convenience and credit issues, Mobile Mall Marketing facing multiple difficulties V, the user's mobile phone shopping experience poor four chapters 2011-2012 China Mobile mall industry run trend analysis Section I 2011-2012 China Mobile mall industry Operational Performance Analysis Section II 2011-2012 China Mobile mall industry run Summarization, mobile mall industry is still in the development of the market the initial two mobile Mall industrial scale analysis of three Internet shopping platform to mobile mall development telecom operators actively expanding mobile mall business mobile shopping potential users huge six emerging mobile shopping platform into the third quarter 2011-2012 China Mobile mall industry manufacturers to analyze, Mobile Mall industrial manufacturers scale analysis of mobile mall limit 1, since the industrial facilities, financial policies, the level of development of mobile networks, terminal 5, the means of payment, the customer experience in the enterprise development to explore Chapter 2011-2012 China Mobile mall industry chain parsing Section 1 2011-2012 China Mobile Mall an overview of the industry chain, industry chain of mobile Mall characteristics Section IV 2011-2012 China Mobile Mall industrial development mobile the mall industry chain structure Section II 2011-2012 China Mobile Mall of the industry chain analysis, mobile mall operators, mobile operators, payment platform provider supplier Chapter 2011-2012 China's mobile mall industry competition dialysis Section I 2011-2012 China Mobile the mall industry competitive total status of a mobile store competition in the industry chain is speed Second, the mobile the mall market into the era of competition, the top five mobile marketing competition breakthrough in Section II 2011-2012 China Mobile Mall industrial competitiveness analysis, China Unicom will launch 3G applications mobile mall, China Mobile launches online mall competitiveness analysis in section III the 2012-2016 Chinese mobile mall industry competitive trends of the Chapter VII of the 2011 - 2012 the China Mobile Mall operators enterprises competitiveness analysis first section Taobao Mobile Enterprise Profile II competitiveness of enterprises reflects three enterprises Dynamic Analysis 40 Enterprise development strategy analysis Section II Guangdong Mobile Mall Company Profile competitiveness of enterprises reflects, dynamic analysis of four enterprises, enterprise development strategy analysis Section 3 the UF HAPIGO Mobile Commerce Street, corporate profile, corporate competitiveness embodies three Enterprise Dynamic Analysis 40 Enterprise development strategy analysis Section IV sold a Enterprise Profile Second, the competitiveness of enterprises reflects the three Enterprise Dynamic Analysis 4, Enterprise development strategy analysis Chapter VIII of the 2011-2012 run trend analysis of China's mobile phone industry the market shipped trend analysis Section I 2011-2012 China's mobile phone industry, China The mobile phone market supply situation analysis, China's mobile phone market and demand situation analysis of Chinese mobile phone brands and functional analysis of Section II 2011-2012 China different type of operating system phone, smart phones, non-smart phones Section III 2011-2012 years different types of networks, 3G mobile phones, mobile phone market analysis GSM Phone Quad CDMA mobile phone section IV of the development trend of China's mobile phone industry 2012-2016 Forecast Analysis Chapter 2011-2012 China Mobile mall industry operating environment analysis first Festival 2011-2012 China's macroeconomic environment analysis, China's GDP, consumer price index, the income of urban and rural residents, total retail sales of social consumer goods five, total fixed asset investment, total imports and exports, and the growth rate analysis Section II 2011-2012 China Mobile mall industry policy environment analysis, industrial policy analysis, impact analysis of related industries relevant laws and regulations of the industry analysis Section III 2011-2012 China Mobile the mall industry social environment analysis of the fourth quarter 2011 -2012 China Mobile Mall environmental analysis Chapter 2012-2016 Chinese the Mobile Mall industrial investment analysis Investment Overview Section I 2012-2016 China Mobile mall industry, mobile the mall industry investment characteristics, mobile Mall has a good investment value, investment opportunities of the mobile mall favorable investment environment in Section II 2012-2016 China Mobile Mall a mobile mall investment hotspots Mobile Mall attractive investment analysis Section III 2012-2016 China Mobile Mall investment risk and prevention First, the technical risk analysis, financial risk analysis, the policies risk analysis in section IV research Huatai expert investment advice Chapter 2012-2016 China Mobile Mall Industry Forecast Analysis Section of China's e-commerce trends, China's e-commerce the overall trends resolve, professional e-commerce website development trend of e-commerce + SaaS development space broad prospects of China's e-commerce market is forecast Section II 2012-2016 China Mobile mall industry New Trend of Mobile Mall platform capabilities are maturing, integrated localization mobile mall will be the development direction, the success of the possibility of a senior the traditional internet e-commerce brand in the field of mobile Mall, the Mall platform also supports a variety of payment methods in order to meet the different needs of users 5, the low value of the user consumer trend chart directory: (part) chart 2005-2011 the total scale of China's e-commerce market Chart 2007-2011 China Mobile e-commerce transaction size chart the number of mobile phone users in China in 2005-2010 Chart 2005-2011 years China's mobile Internet users the scale of the chart is not in the mobile mall to buy goods whether the future will buy chart is not in the mobile mall to buy goods not to buy in the future cause analysis chart potential users of mobile the chart users know the Mall Mobile Mall and the type of chart the mobile mall industry chain chart think the the mobile mall should have the function chart potential users that the mobile mall relative disadvantage of online shopping chart potential customers who wish to chart potential users of mobile Mall of the types of goods purchased on the mobile mall average distribution of each purchase amount chart 2005-2011 China's total GDP and growth trend graph chart in 2011 three industry structure diagram chart in 2008-2011, the CPI, the PPI monthly trend Figure Chart 2005-2011 China's urban residents' disposable income growth trend graph chart 2005-2011, China's rural residents per capita net revenue growth trend chart comparison chart of growth in per capita income of China's urban and rural residents in 2000-2010 Chart 1978-2009 Chinese urban and rural Engel coefficient comparison table chart 1978-2009 Chinese urban and rural Engel coefficient Graph Chart 2005-2010 China's industrial added value growth trend chart 2005-2011 China's fixed investment Graph chart comparison chart of the investment in fixed assets of China's urban and rural areas in 2005-2011 Chart 2005-2010 China's fiscal revenue expenditure Graph Chart January 2010 April -2011 RMB against the U.S. dollar chart in April 2011, the central parity rate of the RMB exchange rate table chart in January 2010 - June 2011 Statistics of China's money supply units: one hundred million yuan chart in January 2010 - June 2011 China's money supply growth speed Graph Chart 2001-2010 China's foreign exchange reserves Graph chart changes in foreign exchange reserves and the growth rate in 2005-2010 Figure chart December 23, 2008 RMB interest rate adjustment table chart 2007-2008, the central bank the previous adjust interest rates time and amplitude Table Tables Chart of the calendar year the deposit reserve ratio adjustment chart 2005-2011 growth trend of total retail sales of social consumer goods in China Figure Chart 2005-2011 China's total import and export of goods Graph Chart 2005-2011 trend of total imports and total exports of Chinese goods chart 2005-2010 employment Graph Chart 2005-2010 China's urban employment Graph Chart 1978-2010 years of birth rate, death rate and natural growth rate of Graph Chart 1978-2010 years of China's total population growth trends chart 2010 population constitute Chart 1978-2010 China's urbanization rate charts chart our research and experimental development (R & D) expenditures in 2005-2010 Graph chart slightly ...